In this article, you’re going to learn exactly how to write the perfect cold email to turn total strangers into paying customers.
When starting out, it can be very frustrating sending out your first campaigns and nobody is really responding. The main reason why most people fail is that most people have a little bit of an ego and think they’re really good at writing cold emails, which they’re not and secondly people tend to think that their product and/or service Is so great that everyone should automatically just take a meeting with them and obviously, this does not work.
So in this article, we will review a simple but very effective way to write your cold emails to skyrocket your response rates so that you can start turning strangers into customers, but before that, let us look at a real example of the wrong way of writing cold emails, I will break it down to show you why it doesn’t work, before showing you what works.
Bad Cold Email Example:-
Breaking this down as a recipient, right off the bat, I have no idea what the writer means by “strengthen your R&D”, so I’m not really sure what he wants. I have no idea what this guy does or what value he can bring to me. Normally, if you write an email to someone, you’re trying to offer them something, but from this email, I actually have no idea what the writer has to offer. It’s just too vague, and there’s no reason for me to respond to this email.
Secondly, the grammar is off, so maybe the writer is from a country where English is probably not his first language, and I understand that, but if you are writing to, let’s say, a Western audience or a Western company, you definitely want to make sure that you use some kind of grammar check to make sure you’re writing your email properly or else people aren’t gonna take you seriously.
So basically this is the wrong way to write a cold email and if you’re writing emails like this, don’t worry about it because I’m gonna show you how to fix this up real quick using what I call the Pain Formula.
The Pain Formula is one of my best cold email templates that you can basically use in any industry irrespective of what you’re selling, and it’s super simple because we’re gonna break it down into four simple parts.
1) Have a relevant intro, introducing yourself and what you do or why the prospect should connect with you.
2) Talk about the customer’s pain. What pains does this potential customer experience?
3) Propose the solution, how can you solve those pains?
4) Have a clear call to action. What do you want them to do next?
You want to make sure every single one of these elements is extremely clear. Below is an example of a case study email that I wrote using the pain formula so you can kind of get inspiration from it and use some of the elements for your own emails.
Now, in this example, I’m going to pretend that I have some kind of marketing agency or a content management agency, and I’m writing an email to myself, right?
So I’m this person trying to sell to Emmanuel N., this is how I would write an email to myself.
Hey {First Name},
Just checked out your latest YouTube video on {paraphrase
video title} and thought it was great.
After watching the video, I checked out your website, and I
noticed you weren’t running a blog yet.
With all the high-quality YouTube content you’ve been
putting out recently, it’s surprising you haven’t started
converting your videos into blog posts to capture more
organic traffic to your website.
Now if you’re interested, my company helps YouTube
content creators like yourself start highly ranked blogs
using your YouTube content you already made and
converting them into high-quality blogs.
Best of all, we handle all the tech and content management,
making this extremely simple for you.
Some of our clients include {client A, client B, and client C}.
So if you’re interested in learning more about how we can
get you more organic traffic, let me know what your
calendar looks like.
1) The first part is the relevant intro as I said earlier, and it’s very important to personalize this section, for this example, the “title of the recipients’ latest video” was added to make the intro very relevant to the recipient.
2) Dive in-depth into the recipients’ pain. Look for a really deep pain that your potential customer has, which you can solve. For this example, I said,
Now, this is actually something the recipient should be thinking about, since he presumably has several videos on his channel and also have a website (simple research of his youtube channel should reveal these facts), but don’t have a blog, and it would be really easy for the recipient to turn his YouTube videos into articles or blog posts that people can read, and can generate traffic and make more money from that. So this makes the email really relevant because it’s exactly what the recipient can consider. So, offering a service to solve this problem for the recipient, makes it a lot more likely that they will be willing to take a meeting with the sender.
It’s all about context, understanding who your customer is and what pains they have.
3) Now, the third part is all about the solution. How are you going to solve these problems?
So, for this example, I said,
So, I initially started with the pain, which suggested that the recipient is not getting this extra traffic because his YouTube videos are not converted into blog posts, then I’m providing a solution. ‘If that’s something you’re interested in, I can do it for you’, super simple, super easy. All the recipient has to do is to say yes. Make it as easy as possible for the recipient to understand what you’re talking about, and agree to take a meeting with you.
The last little thing I did there is that I included some clients that I previously worked with. In this situation, if you have past clients relevant to the prospect you are currently reaching out to, you want to name drop them. You don’t really have to say what you did for them because it would be too long. All you want to do is mention, hey, I worked with these people, so long as what they do is similar to what your current prospect is doing, so it’s also very relevant, and if the prospect sees that, you have worked for people that they admire, they will be more likely willing to take the meeting with you.
4) So now that you’ve got the solution down, the final step (and this is where most people get it wrong), is having a clear call to action. Meaning, once somebody reads your email, what’s the next step you want them to take?
Naturally for cold emails, the next step is to ask for a meeting. For this example, I said,
You could also have a variation where let’s say, you have tools like Calendly, and people can schedule a time on your calendar, you can end it with “feel free to schedule a time on my calendar”.
Whatever works for you, but if you do it this way, like in the example, if you just ask them, let me know what your calendar looks like, usually they’ll give you a time and day on when they are free, and then you schedule a meeting via email. Also, don’t forget to always sign it off with, best, Gleen, or whatever your name is.
So now that we’ve kind of put the whole thing together, this is basically the Pain Formula structure that I showed you in the beginning. We have the relevant intro, we understand the recipients’ pain, and we really make it hurt so that when we provide our solution, it makes it a lot more appealing.
Finally, once your customer understands the solution, you should have a clear call to action; don’t say something like, hey, drop a line because that doesn’t make any sense, what do you mean, drop a line?
You just want to make it clear, “Let me know what your calendar looks like”, or “feel free to schedule a time on my calendar to talk more”. You don’t have to exactly copy the words that I’m using, you can paraphrase it or use your own style of language, but for the most part, the main important thing here is to follow the framework of the relevant intro, pain, solution, and call to action.
Now, if you do these simple things, just following this template, your response rates may skyrocket just because you have this template in place. Most people go in, thinking they’re great at writing cold emails, and they just write whatever and it doesn’t work because they don’t have a formula to have predictable results, but several have sent this kind of emails and got tons of meetings from it, and I’m positive that you can also do it too if you follow this framework.
If you enjoyed this article, make sure to click the claps button below, follow me and let me know in the comments if you enjoy this kind of cold email articles or prospecting articles, and I’d be happy to post more for you guys, and one more thing, if you really want to take your sales game to the next level, you can check out my most recommended tool to turn any email broadcast into a profit pulling machine here.
So with that said, my name is Emmanuel and I’m gonna see you guys in the next one.
Originally published at https://www.bebee.com.
